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Video instructions and help with filling out and completing event sponsorship forms
Hi I'm Evan Carmichael welcome to another edition of ask Evan in today's episode I'm going to answer a question from tomorrow's one of my newsletter readers who wants to put on a music festival as his business and it's had a hard time raising capital for to get the sponsors to help them launch it and one of my advice on how to how to get that thing going so a couple things if you are going after sponsorship they want to see that you have something it's really hard to go out their businesses to say hey I'd like you to sponsor me and give me whatever it is five hundred bucks ten thousand dollars whatever it is that you need from them when there's nothing for them to look at beyond just an idea so you want to build up momentum so what I would do with you you're starting up its movement around youth especially with a with a music concert is kick up a lot of noise in social media so build a Twitter following build a facebook following talk with what you want to do get people excited about it get people come into your site and interacting you want to build up as much momentum as you can as possible to get it going start a newsletter create a YouTube channel if you need to try to get people organized in some way so if you have a flash mob or something to get on the media's attention as well just to start building some momentum so you're not an unknown quantity if you're not going to a business say hey I have an idea it's just on paper and there's nothing to back you up you have also mentum if you can see you have thousands of people following you on facebook and twitter and on your newsletter that you can access you know right away that's an opportunity that businesses would jump on so first take that time to build up a following build up an audience through social media through your newsletter etc the next thing I would do is when you're going after your first sponsors try to go for in-kind partnerships and that's a lot easier to get in kind donations instead of money up front so just depend on what you need for your for your event I'm sure there's a whole bunch of stuff that you'll need that you would use the money to go and buy you might be able to get those guys to be able to give you that amount of dollars but not in money but in actual products or services so think about all the products and services you need to spend to get this event going talk to those companies and see if they'd be willing to donate some of their time or some other products or prize is to be able to you know promote themselves out the