FAQ

How do I ask for sponsorship for an event that I am planning on hosting?
Create visual presentation of your event, including marketing objectives and purpose. Create commercial proposal if your event sponsored only by one company or organization and create sponsorship packages if event sponsorship targeted into three or more companies. But before you start your proposal do your homework:Find out about sales and marketing goals of your prospective sponsor and know what to offer.Time is everything, so set perfect time to pitch your event.Find out who are the decision makers of your prospective sponsorship.Select companies for sponsorship that related to your event and make your proposal very specific and relevant to their business.Engage people and employees of the sponsors .
How do you write a letter asking for permission not to take part in an event?
ToThe PrincipalABC CollegeCityspaceDate -spaceSubject - Exemption from eventspaceSir/Ma’amI am a student of your school/college. I wish to be exempted from —— event because ——. I will be very grateful to you.spaceYours sincerelyXYZ
How does one go about getting sponsorship from companies for an event?
Creating a top team and successfully organising an event will surely give you an accomplished feeling. But for that to happen, you need good talent, a lot of resources, planning, preparation and most importantly, sponsors! Yes!The value of sponsorship is more than the power of traditional advertising that print and media can buy. Though don’t confuse sponsorship with advertising. It is a marketing medium which promotes sponsors in association with the event.But getting sponsors is not an easy task. You’d be having a long list of tasks, from sending out emails to fruitless calling and dealing with uninterested company employees and what not!Getting sponsorship might sound like a tiring task but it doesn’t have to be anymore.Here we have cooked the perfect recipe on how to get hold of your sponsors.Ingredients are- traditional ways, a pinch of fresh ideas with event technology sprinkled on it.1. Know your platform.The first and the foremost thing is to find the people who align with your core values and who’d support your endeavours. Finding the people who think just parallel to you, is half work done.Make a detailed list of companies who sponsor events and activities similar to yours. Targeting the right kind of people is going to save time and energy both.2. To whom you are approaching?Do a thorough research on what sort or organisation you’d like to approach. Or you can use the research that other people have already done to give you an edge. But how do you do that?Well, look out which are the organisations sponsors events like yours. For example, if you’re looking for a sponsorship for your technology conference, look out for the other technology conferences and who were the sponsors.3. Know different levels of sponsorship.Any event, big or small, has a different level of sponsorship and you need to curate them in a detailed manner. If you haven’t already outlined your budget and what do your expect from your sponsors, do it.Make a list of different levels of your event. Know what level has to offer what and what are your requirements from sponsors. Well, then entice your sponsors accordingly and tell them what’s there in it for them.4. Create a potential sponsor list.Having a good long list of potential sponsors sounds like a good idea. But the length of the list is of the least importance. We are sure that you wouldn’t like to go to every company and talk to every other person. Sounds tedious, right?Therefore, make a list of sponsors who would be willing to sponsor your event in actual. Also, sponsorship has different layers. So, make sure you categorise your sponsors accordingly.5. Do your revision.We all know the importance of revision, don’t we? Having done the revision about the company beforehand will help you in the long run to gain the confidence of the sponsors. It will also help in finding the right person to talk to when you approach the company.Before approaching the company, ask yourself, what does company want? Look for the reasons why they would be interested in sponsoring your event? If you have this thing clear in mind then you’d be able to offer them better.6. Have a great proposal ready.One of the fundamental keys to getting sponsored is our ability to create a winning sponsorship proposal. Just so you know, it can literally make or break the deal. Start with the story, tell them what do you do and what are the benefits they are going to get.Well, here you need to connect the bridge. The bridge between what you have to offer and what they want. Research and make your proposal an insightful document which aligns with their as well as your objectives. If sponsor and sponsee both stand on the same platform, chances of a win-win situation are more than ever.7. Go creative.Sponsorship is about more than sticking logos on everything. While your sponsorship agreement might include the use of logos, if that’s all you’ve got to offer you can’t really ask for all that much in return.Find out new ideas and offer more than just logos. Be it terms of customised gifts, product endorsements, event naming rights, the establishment of staff volunteer program, organising contest or giving coupons. Just do it differently!8. Promise on the deliverable.When you’re courting a sponsor, always do what you say. Sponsors will test you. If you can’t get information, tell them why. Always be on time or early for an appointment. Let them know you are a person of integrity.“You get one chance to make an impression, and if you burn the bridge, you can’t go back.”9. Use the magic wand- Event AnalyticsUse of event technology is that magic ingredient you can use to attract your sponsors. But, how? Here’s where event analytics come into play. People these days have resorted to dedicated event websites and apps to create a unique experience for their attendees and are keeping a track of it with event analytics.Event analytics are user interactions with content on your website that can be tracked. This comes very handy in winning the confidence of the sponsors. Hence, send them a detailed report of how many visitors your website are gaining and what exposure it would give to their brand as well.Entice them about how you are using event technology to boost and measure your event performance by providing concrete information on the real return on their investment. We’re sure they won’t say no!10. Don’t sell yourself short.According to Linda Hollander from Women’s Small Business Expo, making a year-long sponsorship program is what feasible for sponsors and sponsee as well. That means you are asking for sponsorship for not just a single event but multiple events that you are going to hold withing the specific time.Also, make up your mind about what amount of money you want from sponsors. Asking quite short amount is a big No. You’re dealing with a well-paid person in corporation. If you’re seeking low key sponsorship then maybe it’s not even worth their time.11. Be confident and always follow up.Don’t ever think that once you’ve got the cheque your job is done. As with most things in fundraising, sponsorships are all about the relationship.You need to be in regular contact, you need to give thanks where it’s due, and you need to ensure that you’re always doing what you said you’d do.Find more details on this topic here.
What are the best ways to get sponsorship for Indian college fests?
If you’ve ever had the opportunity to be a part of the Festival organizing team of your College/University, you would have known how tough it is to drive a fest. To be honest, college funds are very limited, and every college still wants to throw the best show for their brand image. Everyone wants to have the best bands and DJs, at the lowest of prices.The cost factor can play a major role for most colleges. While IITs and IIMs get exorbitant amounts owing to their brand image, the same is not true for tier-2 and tier-3 colleges. Even though they work just as hard as their counterparts, and with the same level of enthusiasm, these colleges are still in the process of brand building, and do not get a lot of money beforehand. Even the management in most colleges are not interested in organizing fests, knowing the hefty amount that is spent and the time the students put into making these a success.If you’re looking for ways to getting sponsorship for your college’s fest, you’ve come to the right place. Here are a few pointers, which in my opinion will definitely be of help for you.Start by identifying people who are good with networking skills Seniority has zero role to play when it comes to people with skills. Make sure your team contains people who are enthusiastic and possess good communication skills. Try to prepare a database of various corporate and NGOs you may be able to partner up with, through personal connections. Lots of students have lots of their XYZ relatives who may actually be looking for sponsorship opportunities but don’t know where to invest.Partner with a cause : NGOs working for a specific cause can help add to your USPs when you’re explaining to someone why they should be investing in you. Not only does a cause add to your brand image, it shows people that you are responsible towards your environment and that you care about the society. Such partnerships not only help gather much support for your festival, but also help in getting a major reach. Fests are notoriously known for only being days of enjoyment for college kids, benefiting no one. Showing that you really care is moral development for you, and great monetary and non monetary support for your fest.Increase your Web Visibility :If nobody is able to find you, or know who you are, chances are they’ll realize you have nothing to offer to them. The sole reason (mostly) why brands connect with colleges and universities is because they are looking at either future customers or employees. Fests are sponsored to capture market and increase visibility for a lot of brands. Make sure you are not only a well established identity on Facebook, Instagram, Twitter, Reddit and all the other platforms there are, but also, that the content is truly reflective of your festival. It may initially seem costly, but getting a good website, is important. Make sure it is well built, is creative and has content that people want to be drawn to. This may take some time but is absolutely essential as this is the face your sponsors see when you talk to them about giving them online publicity.Build Networks and NEVER be afraid to keep calling :For most corporates, you’ll never be the only thing on their mind. So, while calling up corporates, make sure you remember the golden words : FOLLOW UP. Always make sure that you keep a track of all the calls you’ve made. This lets people know that you are interested in them. Always be polite, let people know that it’s not their money you’re after, but their brand that you want the relationship with to grow.Hire an event manager : This may seem like letting the control go over to a third party, but it’s not. A lot of event managers will not only get you the cheapest quotations, but may also help you gather more sponsors for your fest. They have a strong network of contacts with artists and brands alike, and most corporates find them more trustworthy.Lastly, RESEARCH. RESEARCH is the life breath of a good sponsorship team. On a personal note, I’d like to share an experience. Once, my team and I were looking voraciously for bands that we could get. Looking at most of the bands and browsing through their pages, we got phone numbers of their contact persons. And we got the lesson of our life, “Everything is not what it seems.”We came across a band called Swaraag. It is an Indo-Western Fusion band, known across India for their Sufi and Bollywood smashes, and have been famous across college festivals and corporate houses alike. Once we talked to their manager, all our worries were actually put to rest. They realized that we are a bunch of college students, so their rates were set accordingly and when they met us, they also introduced us to some sponsors who helped us immensely throughout the fest.Before their performance, we were a little nervous. But once they took the stage, EVERY SINGLE PERSON IN THE CROWD WAS DANCING. That’s when we knew that money can’t buy us everything. Some nights are magical forever because of the people in them. In Swaraag we not only found our favorite band for life, but we also found great human beings who helped us find our way when we were lost. Even in the harsh times of today when one can’t expect to find bands who actually care about music, Swaraag sets the tone apart.
How do you write an effective proposal for an event sponsorship?
Sponsorship is extremely necessary for any event in terms of the resources and opportunities that it brings. Acquiring sponsors is not an easy task and takes up a lot of blood and sweat.Identifying your sponsors and approaching them takes up a lot of hard work. Sponsorship proposal is very integral to this process.It is extremely essential to do your research on the sponsors, the type of events they have sponsored in the past as well as on the benefits they are looking to gain through this sponsorship.Have a great proposal ready.One of the fundamental keys to getting sponsored is our ability to create a winning sponsorship proposal. Just so you know, it can literally make or break the deal. Start with the story, tell them what do you do and what are the benefits they are going to get.Well, here you need to connect the bridge. The bridge between what you have to offer and what they want. Research and make your proposal an insightful document which aligns with their as well as your objectives. If sponsor and sponsee both stand on the same platform, chances of a win-win situation are more than ever.Go creative.Sponsorship is about more than sticking logos on everything. While your sponsorship agreement might include the use of logos, if that’s all you’ve got to offer you can’t really ask for all that much in return.Find out new ideas and offer more than just logos. Be it terms of customized gifts, product endorsements, event naming rights, the establishment of staff volunteer program, organizing contest or giving coupons. Just do it differently!8. Promise on the deliverable.When you’re courting a sponsor, always do what you say. Sponsors will test you. If you can’t get information, tell them why. Always be on time or early for an appointment. Let them know you are a person of integrity.“You get one chance to make an impression, and if you burn the bridge, you can’t go back.”Here are few more tips on acquiring sponsors.http://blog.hubilo.com/get-spons...
How easy is it, to get a sponsorship for an event, for IIT's students?
An event organised by any IIT can be sponsored by the following:Prospective employersIf the event is related to some R & D in engineering then it could be sponsored by large MNCsIt depends on the network of the Institute’s Placement/PR department