If you’ve ever had the opportunity to be a part of the Festival organizing team of your College/University, you would have known how tough it is to drive a fest. To be honest, college funds are very limited, and every college still wants to throw the best show for their brand image. Everyone wants to have the best bands and DJs, at the lowest of prices.The cost factor can play a major role for most colleges. While IITs and IIMs get exorbitant amounts owing to their brand image, the same is not true for tier-2 and tier-3 colleges. Even though they work just as hard as their counterparts, and with the same level of enthusiasm, these colleges are still in the process of brand building, and do not get a lot of money beforehand. Even the management in most colleges are not interested in organizing fests, knowing the hefty amount that is spent and the time the students put into making these a success.If you’re looking for ways to getting sponsorship for your college’s fest, you’ve come to the right place. Here are a few pointers, which in my opinion will definitely be of help for you.Start by identifying people who are good with networking skills Seniority has zero role to play when it comes to people with skills. Make sure your team contains people who are enthusiastic and possess good communication skills. Try to prepare a database of various corporate and NGOs you may be able to partner up with, through personal connections. Lots of students have lots of their XYZ relatives who may actually be looking for sponsorship opportunities but don’t know where to invest.Partner with a cause : NGOs working for a specific cause can help add to your USPs when you’re explaining to someone why they should be investing in you. Not only does a cause add to your brand image, it shows people that you are responsible towards your environment and that you care about the society. Such partnerships not only help gather much support for your festival, but also help in getting a major reach. Fests are notoriously known for only being days of enjoyment for college kids, benefiting no one. Showing that you really care is moral development for you, and great monetary and non monetary support for your fest.Increase your Web Visibility :If nobody is able to find you, or know who you are, chances are they’ll realize you have nothing to offer to them. The sole reason (mostly) why brands connect with colleges and universities is because they are looking at either future customers or employees. Fests are sponsored to capture market and increase visibility for a lot of brands. Make sure you are not only a well established identity on Facebook, Instagram, Twitter, Reddit and all the other platforms there are, but also, that the content is truly reflective of your festival. It may initially seem costly, but getting a good website, is important. Make sure it is well built, is creative and has content that people want to be drawn to. This may take some time but is absolutely essential as this is the face your sponsors see when you talk to them about giving them online publicity.Build Networks and NEVER be afraid to keep calling :For most corporates, you’ll never be the only thing on their mind. So, while calling up corporates, make sure you remember the golden words : FOLLOW UP. Always make sure that you keep a track of all the calls you’ve made. This lets people know that you are interested in them. Always be polite, let people know that it’s not their money you’re after, but their brand that you want the relationship with to grow.Hire an event manager : This may seem like letting the control go over to a third party, but it’s not. A lot of event managers will not only get you the cheapest quotations, but may also help you gather more sponsors for your fest. They have a strong network of contacts with artists and brands alike, and most corporates find them more trustworthy.Lastly, RESEARCH. RESEARCH is the life breath of a good sponsorship team. On a personal note, I’d like to share an experience. Once, my team and I were looking voraciously for bands that we could get. Looking at most of the bands and browsing through their pages, we got phone numbers of their contact persons. And we got the lesson of our life, “Everything is not what it seems.”We came across a band called Swaraag. It is an Indo-Western Fusion band, known across India for their Sufi and Bollywood smashes, and have been famous across college festivals and corporate houses alike. Once we talked to their manager, all our worries were actually put to rest. They realized that we are a bunch of college students, so their rates were set accordingly and when they met us, they also introduced us to some sponsors who helped us immensely throughout the fest.Before their performance, we were a little nervous. But once they took the stage, EVERY SINGLE PERSON IN THE CROWD WAS DANCING. That’s when we knew that money can’t buy us everything. Some nights are magical forever because of the people in them. In Swaraag we not only found our favorite band for life, but we also found great human beings who helped us find our way when we were lost. Even in the harsh times of today when one can’t expect to find bands who actually care about music, Swaraag sets the tone apart.